Apple is celebrating 30 years of making Apple products, from Macs to ipods, iphones and Ipads. The video of this is worth watching. Apple prides itself on creativity, thinking differently and changing the world. Their products are not just easy to use but beautiful. They understand the importance of image and desire. It isn’t just about function, but its about design and wrapping people up in that image, unleashing their creative potential.
I am currently reading a book called iGods by Craig Detweiler where he explains the history behind Apple and the vision that Steve Jobs had. Apple was, where computers were concerned, the first to tap into the human need to create and to be creative. It rides against the idea of simply putting your nose to the grindstone, work continuously in environments of dullness and spreadsheets which will eventually strip the soul bare and suffocate our creativeness.
Apple to is showing us something here, which is at the heart of all of us.
Humanity desires beauty.
It needs a space to create. It desires to be creative. Now I don’t think Apple is the only one doing this now and this isn’t some strange promotion of Apple products. But I have been thinking about the human desire to create, to fill the earth and subdue it. To wonder at beauty and enjoy things for enjoyment sake.
There is something very Genesis 1&2 about it. We are children copying our Father who delights in creating things with His Son.
It starts off in the Garden with the beauty of Eden and then the beauty of mankind. It trickles through to the tabernacle and the temple. The Lord anoints men and women to be artists and craftsmen.
“See, I have called by name Bezalel the son of Uri, son of Hur, of the tribe of Judah, 3 and I have filled him with the Spirit of God, with ability and intelligence, with knowledge and all craftsmanship, 4 to devise artistic designs, to work in gold, silver, and bronze, 5 in cutting stones for setting, and in carving wood, to work in every craft.” Exodus 31v2-4
And even when the Lord takes on flesh, he enters the world to take up a creative trade before his years of preaching ministry. In iGods, Craig says:
“Jesus was a craftsman by trade. Having built the universe, it seems fitting that, as a human being, he would turn to building houses or furniture”
Beauty and creativity isn’t something that should be kicked out of Christianity. In our art, our designs, our poetry, story telling, video games, films, fliers and books we reflect our creative Trinity. I know we distort it too. Genesis 3 did happen.
But Christianity shouldn’t be about dullness. But sometimes it is. Our fliers, book covers, music and sermons can sometimes drip with dullness that sucks away life.
The world doesn’t want to look into greyness. It needs to look into a world of beauty, colours, design and aesthetics which are not shallow or simply consumed. They must reflect the beauty of the most beautiful one, Jesus Christ, who allures us in. It’s a hard balance, either we are tempted to strip beauty bare and settle with the world of grey or we slap on fluorescent colour and neon lights which are as empty as what they find in the world.
Beauty needs to have depth. It needs Gospel truth and gazing at the beautiful one.
For example beautiful fliers, like the ones Falmouth CU do, capture the audience and displays to the world that we are reflecting a creator God and we would like you to meet Him.
Even in our suffering there can be beauty. In the depths of despair, Jesus who encapsulates all beauty is with us and walks with us.
Even out of the Wastelands, beauty and art can be formed. From the rubbish tip we see the waste of the world, the rubbish that stinks and no one thinks any good can come out of it. Yet it’s turned and transformed into something beautiful. Likewise as Jesus takes the Bride who is dirty and full of shame he transforms her into something beautiful:
“Christ loved the church and gave himself up for her, that he might sanctify her, having cleansed her by the washing of water with the word, so that he might present the church to himself in splendor, without spot or wrinkle or any such thing, that she might be holy and without blemish.” Ephesians 5v25 -27
Humanity yearns for true beauty. Not stick thin stuff or glossy magazine covers. But rich, in-depth beauty that takes the broken and the hurting and shows them the One who can clothe them in Splendour.
And so…It is good to enjoy art and film. It is good to enjoy books and video games. It is good to enjoy design and a product. It is good to enjoy music and dance. Not for them to become idols we consume to complete us. But to be objects that we enjoy because we are in the image of a creator God and because someone else who is in His image has created something to be enjoyed and interacted with.
And because beauty isn’t bad and those things we create are simply reflecting what’s happening on a bigger scale; A creative bridegroom who is making us more and more beautiful everyday.